Write an executive summary on IT Hypermarket


1.0  Executive Summary

All IT Hypermarket is the first and largest IT Retail Outlet in Malaysia since 2 April 2003. They recognized the need for more differentiated and dedicated IT Outlet that not only provides the ease of shopping at leisure but also a better-organized outlet that appeals to every walk of life. This new concept is much accepted and awaited by my fellow Malaysians as evidenced in the rapid growth of our company.

Undoubtedly, they aspire to be No.1 in all areas of IT Retailing, not just to remain as a fading pioneer, by constantly reinventing new ideas to add value to their product range and services that they offer from launching membership loyalty program to online purchase. They have certainly turned on the competitive fever among rivals and the competitive landscape in the IT industry has never been the same again since their arrival.