We will deal with Sustainable Tourism towards the end of this course, but it is important to start thinking about travel and what impact the Coronavirus will have. Since you are also working on your assignment 1 and have to choose an existing business (this article talks a lot about air, water (cruise ships) and land transportation, which is on your list of businesses to choose from), this is a good read to help you think about the not so obvious considerations and consequences of tourism. It also talks about the importance of knowing who to attract to your destination, which is where segmentation (remember Plog’s Continuum?) comes in. This way destinations will be able to market to the “right” visitors.