Tactics

Tactics

In this task you will complete the Tactics portion of your Marketing Plan.

Tactics should include:

  • Products and Services
  • Pricing and Price Communication
  • Promotion
  • Social Media and Channel
  • Financials

Complete a thorough analysis for your new venture.

To complete this task successfully first work through all learning resource activities:

Background Resources

1. Watch the LinkedIn Learning section: Section 4 – Developing the Tactical Phase from the course Marketing Foundations with Drew Boyd (6 videos*)

*Download all exercise files (these are also in the Important Documents Folder).

2. (for further clarification) Read related chapters in How to Write a Marketing Plan, Revised Third Edition

3. (for further clarification) Read related chapters in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Complete the following task information and upload below:
1. Products and Services

Describe the product and service.

2. Pricing and Price Communication

How will you price your product and service and communicate the pricing?

3. Promotion 

How will you promote your product and service?

4. Social Media and Channel

How will you use Social Media and which channels will you consider using for marketing your product and service?

5. Financials

What financials will you need and how will you raise or gather the funds to market your product and service?

This task must include all five areas as described above and listed below: 

Tactics should include:

  • Products and Services
  • Pricing and Price Communication
  • Promotion
  • Social Media and Channel
  • Financials