Research Integrated Marketing Communications (IMC) and discuss whether this strategy can be implemented in a small business such as a local restaurant. Your textbook provides examples as to how Campbell’s soup and Fed Ex use IMC. It seems like IMC is a “hot” concept right now, but will it work for a small business???
1. Conduct research and provide your researched fact based answer with examples as to why or why not this would work for a local restaurant that has been in business for over 15 years. You are a marketing consulatant and this local restaurant that has suffered and continues to suffer from the catastrophic effects of COVID needs your help. Will you put together a IMC package? Explain in detail why or why not. Cite your resources for this discussion.
2 a. If you put together an IMC package what would you include in the package? Explain and give examples
2 b. If you decided that IMC is not appropriate for a small business such as a restaurant, how would you promote the business? Give examples.