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1.Describe, in detail, the four (4) ways in which business-to-business (B2B) firms segment their markets.
2.Describe, in detail, the (6) steps in the B2B buying process
3.Describe, in detail, the six (6) roles within the buying center.
4.Describe, in detail, the four (4) different types of organizational cultures
5.Describe, in detail, the three (3) different firm’s buying situations