Chapter 5 Questions

Do not repeat questions when you answer please: EX: 1. Answer


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1.Describe, in detail, how do the economic factors of 1-inflation, 2-foreign currency fluctuations, and 3- interest rates affect firms’ ability to market goods and services?

2.Describe, in detail, why are generational cohorts important to marketers?

3.Irvina is a general practice physician. Her office includes a number of nurses, clerical assistants, and a physician’s assistant. She runs a well-organized practice, but she depends on a variety of corporate partners to create value for her patients.

Discuss, in detail, who are likely to be Irvina’s corporate partners.

Discuss, in detail, how do they help or hinder her efforts to create value?

4.The United States has often been called the “melting pot” society, integrating people from many different cultures into the social fabric of the country.

Discuss, in detail, what challenges do marketers face in assessing U.S. culture?

5.Describe, in detail, three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

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